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Events Manual
Events Manual
Marketing and publicising your event
Good publicity and promotion are essential for the success of an event. There are a variety of ways you can market and publicise your event – eg flyers, print or electronic advertising, personal invitations, email, event listings, media releases, brochures, sandwich boards, banners or a combination of these avenues. Consider your budget and target audiences when designing and distributing a marketing publicity plan for your event.
When developing a promotional plan consider the objectives of your event and how it relates to the University’s strategic agenda.
Prepare a profile of the target audience(s) for your event and determine optimal numbers, audience profile and source (eg campus/non-campus), and the timing of the event. The audience profile and composition will determine your promotional strategy.