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Events Manual
Events Manual
Design, print and production
Design
On campus graphic design
Off campus graphic design
Printing
Publications and other printed materials you might want to produce for your event can vary enormously in scope, complexity and cost. The Macquarie University Visual Identity Guide should be referred to for guidelines for all event marketing publications.
Design
You may want to hire a graphic designer to manage the design, print and production process of your event materials.
Once you have selected your designer, the following checklist may assist you:
- Prepare a brief. If a comprehensive project this will need to cover information for the writer, editor, designer, photographer and proof reader
- Be clear about the production budget for each item
- Consider the audience and the range of purposes of a particular piece of material (eg will it be easily posted or be suitable for pinning to notice boards?)
- Have a schedule for production and design and include time for editing and proofing (allow plenty of time as a rushed job will always cost more)
- Avoid complex and therefore costly designs, where simple ones will do. Bear in mind that having too many people involved in preparing and approving designs is laborious and can possibly increase expenditure
- Designs should work in colour and mono formats if required
- Ask to see a design mock-up and paper samples
- When using copy from other University departments always obtain signoff
- Have final proofreading done by someone (a) known to be good at it and (b) who has not been involved with the preparation of copy. Check phone numbers and dates repeatedly
- Ensure the style and formatting is kept in line with the Macquarie University Visual Identity Guide
On campus graphic design
The Learning and Teaching Centre (LTC) has media production staff with a wide range of expertise and experience in the areas of desktop publishing and print design. Their services are available to all staff and departments at a subsidised rate. For further information contact:
Tony Dwyer
Head,
Web/Media Production
Learning and Teaching Centre
Phone: 9668
Email: tony.dwyer@mq.edu.au
Off campus graphic design
For advice about off campus graphic designers, contact:
Phillipa Janos
Designer
Marketing Unit
Phone: 9447
Email: phillipa.janos@mq.edu.au
Printing
The Macquarie University Printery can print posters, flyers, programs, invitations etc. Their prices and time constraints vary depending on the complexity of the job. To ensure print requests are completed on time, it is necessary to provide ample notice of any upcoming print jobs. To organise a print job through the Printery, you need to fill in a Print Requisition Form (PDF). For more information about costs, services and deadlines, contact:
Macquarie University Printery
Phone: 7385
Email: printery@mq.edu.au