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Events Manual
Events Manual
Methods of evaluation
Ticket counting
Direct observation
Debrief
Media monitoring and evaluation
Formal methods
Ticket counting:
Helps you to determine total numbers and peak sales times.
Direct observation
Staff on duty can observe details like: performance quality, audience reaction, crowd flow, adequacy of facilities and signage, and any challenges arising.
Debrief
A round-table debrief with key members of staff involved in the event.
Media monitoring and evaluation
The Marketing Unit monitor media coverage and can assist with media monitoring and evaluation. For further information contact:
Greg Welsh
Media and Communications Manager
Marketing Unit
Phone: 7456
Email: greg.welsh@mq.edu.au
Formal methods
Seek feedback from those attending the event. Ask questions about the level of satisfaction with the program, venue, speakers, catering, access issues, publicity and the accuracy/usefulness of pre-event information. You can conduct these through surveys and reports. For assistance with formal evaluation methods contact:
Deborah Jackson
Market Research Officer
Marketing Unit
Phone: 4110
Email: Deborah.Jackson@mq.edu.au