Marketing Unit
The Marketing Unit at Macquarie University offers expertise in a range of public relations, marketing and promotional areas, and provides the following services to and on behalf of the university community:
- Corporate marketing and awareness raising campaigns
- Market research to inform public relations and marketing strategies and evaluation of existing campaigns and activities
- Advice to Macquarie University staff on promotional opportunities for courses, events and activities
- Organisation of major events such as Open Day and Pathways Day
- Production of the University Handbook.
- Production of the Macquarie University Annual Report.
- Media management, including news releases, targeted media plans and media liaison
- Development and coordination of the University's postgraduate marketing strategy, including development and maintenance of www.postgradandbeyond.mq.edu.au and the production of five targeted opt-in e-newsletters for potential postgraduate students
- Production of Connect with Macquarie, a newsletter for high schools, seven times per year in print and on the Web
- Production of specific corporate publications, including annual production of undergraduate course booklets and publications for high schools
- High school liaison, including representing Macquarie University at NSW careers markets, school visits and hosting tours of the Macquarie campus by school groups
- Management of the University's School Partners Program, a loyalty program for high schools
- Advertising of Macquarie University programs
- Administration of www.futurestudent.mq.edu.au/undergraduate, a website for high school students, parents, teachers, and potential students
- Administration of Xpertnet, an email matchmaking service for journalists seeking expert comment, on behalf of all Australian universities
- Promotion of Macquarie University's outreach program, including exhibitions at the University's Art Gallery and the Sculpture Park
- Production of the Macquarie University Science, Engineering and
Technology Study (2006) that provides insight into the attitudes held
by students and professionals with respect to science, engineering and
technology and explains the factors that influence the choices of
prospective students.
Who are we?
Click here to meet the Public Relations and Marketing team.
How can you find us?
The Marketing Unit is located in
Level 2, Becton Dickinson
Building, 4 Research Park Drive,
Macquarie University, North Ryde
NSW, 2109
General contact details are:
Telephone: (02) 9850 7309
Fax: (02) 9850 9457
Email: publicrelations@mq.edu.au